This project started when I was tasked with designing new business cards for Jak. I relied on word association to inspire my design— the "Jak" of diamonds. This sparked an idea in the Founder, Jill Kerrigan, and Creative Director, Tom Buonincontro, to create a promotional deck of playing cards.
In typical agency fashion, this was a quick-turn project, so we limited the custom design work to the 5 face cards. Every card is a representation of a member of the team and their role at the company. It proved to be a fun way to familiarize recipients with the people and services offered at Jak.
