In addition to building Coolmath Games' design system, I created their first-ever brand book that introduces a new typographic identity suited to their unique personality. These guidelines compile visual design decisions I've made over the years to celebrate and elevate a brand with an audience of millions of users.
Labeled V2 to honor the branding that was in place when I initially joined the team. I rolled out the typographic and color changes to our design system in Figma alongside developing this book. These guidelines will define and shape Coolmath Games from 2025 and onward, with plenty of space to evolve.
